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Brand Identity: The Power of "YOU"

What's common between Coca Cola, Nike, McKinsey, Narendra Modi, Angela Merkel and YOU?

For argument sake lets not differentiate companies & individuals. Because, it's all about how powerful a Brand is irrespective of Brand being a product, company or person.

Many people think that personal branding is just for celebrities & corporates yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.

 

People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.

Personal branding is becoming increasingly important because modern audiences tend to trust people more than corporations. Audiences are used to seeing advertising everywhere, and tend to believe corporations and organizations take actions and speak with only sales in mind. Personal branding allows you to establish a reputation and an identity while still maintaining a personal level of trust and interaction, usually through social media.

Not to forget how technologically rich we are. Right from Shopping till Interviews, a Brand plays a vital role. Social media tools have leveled the playing ground and have enabled us to reach incredible heights, at the cost of our time.

In our next series, we will highlight vital pointers on Online Branding which will throttle the "YOU" Brand.

Personal branding, is the process of managing and optimizing the way that you are presented to others

Competition in the corporate inc / industry is fierce, so how do you differentiate yourself from the pack? Whether you're a job seeker or just looking to grow professionally, creating an impressive and meaningful brand is the best place to start.

 

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