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Country Brand Manager

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Exp: 3 - 7 years

CTC: 20 - 25 LPA

Talents from Pharma Only (MNC)


RESPONSIBILITIES 

• Owns the budget and execution of programs part of the tactical plan. 

• Provide local insights and brand feedback to Brand Lead / Category Lead 

• Lead Cross Functional Team to drive brand/portfolio objectives 

• Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives 

• Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country 

• Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NG0s, etc) 

• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA 

• Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed 

• Manage local agencies for trans-creation (budget, scope, timing, and quality of project) • Forecast brand performance and track progress towards target 

• Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads 

• Cross-functional brand leadership — across Field Force, Account mgmt, medical, legal, regulatory, etc 

• Train Field Force on product positioning and prioritization 

• Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Accountable 

• Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal 

• Campaign Development: Select best fitting modules for country needs 

• Promo Meetings: Manage compliance review of materials Shared Accountability 

• Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead) 

• Long-range forecasting (with the leadership team) 

• Revenue adjustments, as needed (with the leadership team) 

• Develop promotional meetings strategy and drive execution 

• Validate brand-specific messages, design training (w/medical, regulatory) 

• Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Product Complexity 

• Participates in Launch Strategies 

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