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Digital Marketing Manager

Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
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Exp: 2 - 7 years

CTC: 10 - 27 LPA

Talents from Media/Advertising Agencies/Internet/eComms

  • Own P&L responsibility & day to day management of the assigned projects and resources
  • Responsible for translating revenue and profit targets of the team into an executable plan by working closely with your team & other supporting functions
  • Identification of optimal mix of online marketing activities including SEO, SCM, PPC, email campaigns, social media campaigns and mobile marketing initiatives
  • Plan, manage and optimize digital marketing campaigns - SEO / Google AdWords / Facebook / Email / Social Media
  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
  • Establish our web presence to boost brand awareness and to ensure appropriate brand communication and representation
  • Track, manage and report performance of digital marketing campaigns as per business goals (KPIs, ROI). Provide recommendations for improvement.
  • Plan, execute, and measure experiments and conversion tests
  • Work closely with the broader marketing team, product management and the sales organization to determine optimal mix of programs and content required to deliver maximum effect
  • Utilization of best-in-class marketing tools and web-based demand generation trends in plans and activities

You should apply for this role if you have:

  • Experience managing digital marketing campaigns across Search, Social, Display and/or Native
  • Experience working with business intelligence tools in areas such as business performance management, forecasting, multidimensional analysis, etc
  • Demonstrated autonomy/independence and strong project management skills
  • You are a people's person and at ease building and managing relationships
  • You have exceptional english written and verbal communication skills
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